'Dabangg' actress Sonakshi Sinha has been announced as the new face of the D'Damas diamond jewellery brand. She has taken over from Preity Zinta.
'Sonakshi Sinha is the face of the new Indian woman who is confident, versatile and has got tremendous self-belief. She has the charisma, grace, beauty and the attitude that goes perfectly with the brand image,' said R.K. Menon, COO, D'damas Jewellery India Pvt Ltd.
The 23-year-old is also associated with brands like Dyna Soap, Colgate toothpaste and Provogue's women wear line where she is seen endorsing the products.
'I connect with D'Damas because I personally live each moment to the fullest and believe in celebrating life. D'Damas adds celebration to both ordinary and even the everyday special occasions,' said Sonakshi.