Mickey Mouse, 'Master', 'Slinga' And 'Bhajji' Turn Up Cricket Heat

- Disney Consumer Products and Mumbai Indians launch ‘Mickey Cricket’ special collection -
Mumbai, April 5, 2012: Mickey Mouse joins cricket fans across India in the nation’s most favorite pastime and brings a little magic of his own into ‘Mickey Cricket’, a limited edition merchandise range that is perfect for every field.

Joined by the master blaster of all records Sachin Tendulkar (‘Master’), ace off-spinner Harbhajan Singh (‘Bhajji’) and fast bowler Lasith Malinga (‘Slinga’), Mickey Mouse unveiled the brand new special collection that includes apparel and accessories, footwear, stationary, home and toys, all featuring Disney’s Fab Five in fun cricketing attire.

The exciting merchandise range is created for kids age 4-14 and will be available at leading shopping
destinations across the nation, including Reliance Trends and Hyper City, and also online at www.shopatdisney.in and www.mumbaiindians.com.

“Creating memorable experiences for kids and families is at the heart of everything we do at Disney. India is a cricket crazy nation and the popularity of Mumbai Indians is unmatched. We are excited to bring our India fans this amazing opportunity to experience the most celebrated sport in the country with their favourite characters Mickey and friends in fun clothing avatar”, said Roshini Bakshi, vice president, Consumer Products and Retail, the Walt Disney Company (India).

Mrs. Nita Ambani, Mumbai Indians, speaking on the occasion said, "We hope to make the Season V of IPL special for our young Mumbai Indians fans with the launch of this exciting Mickey and friends merchandise.

We are very excited about this tie-up with Disney and hope to surprise our fans with more exciting offerings in the future".

Disney will also run a special consumer promotion titled “Scratch it!” during this IPL season to offer a special opportunity for fans to meet Mumbai Indians players, win free tickets to Mumbai Indians matches and take ‘Mickey Cricket’ merchandise home.

Gear up for this season of IPL! Check out the ‘Mickey Cricket’ merchandise at retail or online now and be a part of the celebration!

About Mumbai Indians:-

Mumbai Indians is the Mumbai-based IPL franchise owned by IndiaWin Sports Pvt. Ltd, a group company of Reliance Industries Ltd. Mumbai Indians, led by Harbhajan Singh, are the defending champions CLT20 and were the finalist, having registered the most numbers of wins in IPL Season III. Backed by a potent combination of Indian and International stars, Mumbai Indians includes stars like Sachin Tendulkar, Harbhajan Singh, Lasith Malinga, Kieron Pollard, RP Singh, Pragyan Ojha, Rohit Sharma and Munaf Patel. In keeping with its philosophy of encouraging talent and youth, the team also includes Ambati Rayudu, T Suman, Dhawal Kulkarni, Aditya Tare, Sujit Nayak, Abu Nechim and a host of other budding, talented players.

Mumbai Indians has been the most followed team in the IPL and enjoys a huge, global fan base. For more information, please visit www.mumbaiindians.com About Disney Consumer Products:

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For more information, please visit www.disneyconsumerproducts.com or watch us at www.youtube.com/disneyliving.

DCP plays a critical role in allowing Indian consumers a chance to bring a piece of the Disney magic home through a wide range of creative and locally-appealing merchandise. Today DCP India works with over 85 licensees across categories to deliver a broad range of Disney branded products at retail and through its ecommerce platform (operated by net distribution).